If you've dipped your toes into digital marketing, you've probably heard the phrase more times than you can count.
But with the vast array of content options available, where do you start? What kind of content will resonate with your audience, boost your traffic, and give your brand the recognition it deserves?
Well, fret not because, in this blog post, we're diving headfirst into the dynamic realm of content marketing, guiding you through seven prevalent content types and showing you exactly how to use them to your advantage. From classic blog posts to engaging videos, data-packed infographics, and the rise of podcasts and webinars, we'll dive into each content type's why, what, and how. By the end of this blog, you'll have a content strategy that's effective and tailored to your specific goals and target audience.
Types of content you can use
Before building your content strategy, you should be aware of various kinds of content that you can use while designing your content. Here are a few main types.
The name is not new to you!
You've probably heard of them, read them, and even thought about writing one yourself, but what exactly is a blog post?
A blog post is like a digital diary entry but with a purpose. It's a piece of content that you create for your website, filled with thoughts, insights, information, or stories on a specific topic. Blog posts are like the building blocks of your online presence, and they come in all shapes and sizes, from quick-and-snappy 300-word updates to epic 3,000-word masterpieces.
How do you write a blog post that people will actually want to read?
Here are some tips to whip up an influential blog:
Know Your Audience
First things first, figure out who you're writing for. Are your readers beginners looking for the basics, or are they experts hungry for advanced insights? Tailor your content to their needs and interests.Be a Research Pro
Before you start typing away, do your homework. Collect the facts, stats, and anecdotes that will make your post solid and reliable. Citing credible sources never hurts.Catchy Headlines
Your headline is like the teaser of a movie - it should make people want to click and read. Get creative, use strong action words, and promise something exciting or informative.Clear Structure
Nobody likes a jumbled mess of words. Organize your thoughts with clear headings, subheadings, and bullet points. Make it easy for your readers to skim if they want to.Engaging Intro
Your introduction is your online ‘hello.’ Make it engaging, and you're more likely to keep your readers around. Share a fascinating fact, a personal story, or a thought-provoking question.Wrap it Up
Don't leave your readers hanging. Summarize your main points in a concise conclusion, and consider ending with a call to action, like asking for comments or shares.
Video content produced by TapOnn
Creating compelling video content isn't just about pointing your camera and pressing record. There's an art to it, and we've got the inside scoop on best practices to make your videos shine.Start with a Plan
First things first, plan your video. What's the message you want to convey? Who's your target audience? And most importantly, what's the story you want to tell? Having a clear plan before hitting the record button can save you a ton of time and make your content more engaging.Invest in Quality Equipment
You don't need a Hollywood budget, but investing in decent recording equipment can make a huge difference. A good camera, microphone, and lighting can take your video from amateur to professional. And remember, sound quality matters just as much as the visuals.Keep it Engaging
In the world of short attention spans, keeping your audience engaged is critical. Use engaging visuals, and consider adding text or graphics to drive home your message. The first few seconds of your video are crucial, so make them count!Keep it Short and Sweet
In most cases, shorter videos work best. Aim to deliver your content in a concise manner. If you have much to cover, consider breaking it into a series of short videos rather than one lengthy piece.Optimize for Mobile
Remember that many people watch videos on their mobile devices. Make sure your videos are mobile-friendly with legible text and visuals, and keep in mind that most social media platforms favor vertical video formats.
And here's a bonus tip: Don't be afraid to experiment. The digital world is ever-evolving; what works today might not work tomorrow. So, stay curious, try new things, and pay attention to your audience's feedback. You might stumble upon a unique style or format that sets you apart from the rest.
So, what is an infographic?
It's like a visual cheat sheet that makes complex stuff easy to understand. You take a bunch of information, facts, or data and turn it into a picture that tells a story. Think of it as a fun way to share knowledge, almost like telling a colorful bedtime story to your audience.When should you use infographics?
Infographics are the perfect type of content when you want to:Explain data
If you have data or statistics that you want to share, but don't want to put people to sleep, turn it into an infographic. It'll make numbers exciting!Tell a story
You can use infographics to tell a step-by-step story. Imagine explaining a recipe, a historical event, or a process in a fun and engaging way.Simplify complex topics
If you're in an industry with lots of technical jargon or difficult concepts, infographics can be your secret weapon. Make those hard-to-grasp ideas crystal clear.Summarize a blog or article
If you've written a super long blog post and want to offer a quick summary, an infographic can do wonders. It's like the CliffsNotes version of your content.
You've probably heard of or even listened to a few podcasts. But what are they exactly?
Think of podcasts as radio shows you can listen to anytime, anywhere, using your phone, computer, or other devices. They cover all topics, from true crime stories and comedy to deep dives into subjects like science, business, or even your favorite TV shows.
People create podcasts for all sorts of reasons. Some do it to share their expertise or passion, others for fun, and some for both. It's an excellent way to learn, get entertained, or just pass the time during your daily commute, workout, or while doing chores.
And guess what? If you have something you're passionate about or want to share with the world, you can start your own podcast too! All you need is a good idea, a microphone, and some recording software. You can talk about your favorite hobbies, interview interesting people, or tell your own stories.
E-books and whitepapers
E-books are like digital books but with a twist. You get to be the author, sharing your expertise on a particular topic. Imagine writing a comprehensive guide, a how-to manual, or even a captivating story – all in a downloadable, easy-to-read format. E-books allow you to go in-depth, providing valuable insights and information to your audience.
Whitepapers are like super-detailed reports. They're perfect for when you want to share deep insights, research findings, or solutions to complex problems. They're typically used in more professional or B2B settings. So, if you're aiming to impress fellow experts or businesses, this is your go-to format. They're also a great lead magnet – you offer this high-quality content in exchange for someone's contact information, which is gold for future marketing.
Social media posts
As a content creator, these posts are your way of staying connected and engaged with your online community. They can be as short and sweet as a compliment or as informative as a mini-blog. Social media posts come in all shapes and sizes, but the key is to keep them snappy, eye-catching, and interesting.
LinkedIn posts of TapOnn
You can use them to share exciting updates about your business, showcase new products, or even express your thoughts and feelings. These posts are like the highlights of your day, condensed into bite-sized nuggets that your followers can easily like, comment on, or share with their friends.
To rock the social media game, it's crucial to have a content calendar and plan your posts in advance. Ensure they're visually appealing, and always include a dash of personality that's true to your brand. Moreover, you will need a platform to share your social media profiles with others. TapOnn provides you with NFC-enabled innovative business products to share your social media profiles with others at just a tap.
The secret sauce here is to be social, just like you would at a real gathering. Respond to comments, ask questions, and create a sense of community. After all, social media is all about building relationships and keeping the conversation flowing. So, use social media posts wisely, and you'll find that this tiny format has a big impact on your online presence. It's all about making friends and telling your story, one post at a time!
Webinar and live streams
The beauty of webinars and live streams is that they're super interactive. Your audience can ask questions and share their thoughts, making it a two-way conversation. Plus, you can record these sessions and share them later with those who missed them live. So, they're a great way to connect with your audience and show your human side. Give them a shot, and you'll see how engaging they can be!
Grow your network with amazing content
Content is at the heart of any successful digital marketing strategy, and understanding the diverse range of content types at your disposal is crucial. In this blog, we've explored seven popular content types and how to use them effectively. Each type serves a unique purpose, from educating and engaging your audience to building brand authority and fostering a loyal community. By harnessing the power of blog posts, videos, infographics, podcasts, social media content, webinars, and case studies, you can tailor your content to your specific goals and target audience.
Remember that quality, relevance, and consistency are essential. Your content should resonate with your audience, provide value, and align with your brand's voice and objectives. Don't hesitate to experiment and adapt your content strategy as you learn more about what works best for your particular niche and target audience.