10 Best Social Media Metrics to Focus On In Your Campaigns

Ever wonder how to know if your social media posts are hitting the mark? It's not just about likes and shares—there's a whole world of social media metrics out there that can help you understand what's working and what's not. 

In this blog post, we're going to break down the 10 best and simplest metrics you should pay attention to for a killer social media campaign. No need to be a tech whiz – we'll guide you through the basics and show you how these numbers can boost your social game. 

Engagement rate

Engagement rate is like the applause your content gets in the social media world. It includes likes, comments, shares, and clicks on your posts. It's not just about the numbers; it's about how much your audience is vibing with what you're putting out there.

Why does it matter?

Imagine throwing a party, and people are just standing around without talking or dancing. Not much of a party, right? Similarly, a high engagement rate means your content is sparking conversations and resonating with your audience. It's a sign that your posts are interesting, relatable, or downright share-worthy.


Keep an eye on your engagement rate over time. If it's climbing, you're doing something right. If it's slumping, it might be time to switch up your content or try something new.


How can you increase your Instagram engagement rate?


Reach is like your social media campaign's fishing net – the wider you cast it, the more potential fish (or audience) you can catch.

In simple terms, reach tells you how many unique eyes have seen your content. It's not just about the number of times your post is shared or liked; it's about the number of different people who have come across it.

Imagine you post a cute puppy picture on your social media. If 100 people see it, that's your reach – 100. Now, if those 100 people share it with their friends, your reach grows because more folks are getting a peek at that adorable puppy.
Why does reach matter? Well, the more people who see your content, the more chances you have to make an impact, whether it's spreading awareness about your brand, promoting a product, or just making people smile.

So, in our social media journey, keep an eye on reach – it's your way of measuring just how big of a splash your posts are making in the vast sea of the internet.

Click through rate

Simply put, Click through  is the percentage of people who clicked on your post or ad after seeing it. It's like counting how many folks walked through the door after seeing your flashy "Open for Business" sign.

What is click through rate?

Why does it matter?

High CTR indicates that your content is striking a chord with your audience. It's not just about being seen; it's about getting people to take action. If your CTR is low, it might be time to rethink your approach – maybe your message isn't quite hitting the mark.

Tips to Boost your CTR

  • Create content that's impossible to scroll past.
  • Tell people what you want them to do – whether it's "Shop Now" or "Learn More."
  • Use eye-catching visuals to grab attention.

Conversion rate

Here's a simple way to understand conversion rate:


Let's say you post a link to a product on your social media page, and 100 people click on it. Out of those 100, 5 people actually make a purchase. Your conversion rate, in this case, would be 5%, as you converted 5 out of every 100 clicks into a sale.

Why does it matter? Well, the conversion rate gives you a clear picture of how well your social media content is translating into meaningful actions. If your goal is to sell products or generate leads, a high conversion rate indicates that your audience is not just engaged but taking the next step you want them to take.

Keep an eye on your conversion rate and experiment with different strategies to boost it. This could involve refining your call-to-action, improving your landing page, or targeting your audience more effectively. By understanding and optimizing your conversion rate, you'll be on your way to scoring big wins in the world of social media campaigns.

Brand mentions

A brand mention is simply when someone talks about your brand on social media. It could be in a post, a comment, or even a share. These mentions are the digital footprints of your brand echoing across the vast social landscape.

Why do brand mention matters?

Brand mention matters due to a variety of reason:

Visibility Boost

Each mention is a little nod to your brand, increasing its visibility. The more people talk about you, the more likely others are to notice and, hopefully, join the conversation.

Word-of-Mouth Amplification

Social media is the modern-day word-of-mouth. When someone mentions your brand, it's like a friend recommending it to their network. This can lead to organic growth and a community of loyal followers.

Feedback and Sentiment Analysis

Monitoring brand mentions allows you to tap into what people are saying. Are they praising your latest product? Sharing their experiences? Constructive criticism? It's a goldmine for understanding your audience and fine-tuning your strategy.

Discover power of brand mentions

Sentiment analysis

Sentiment analysis helps you understand whether the chatter around your brand is positive, negative, or neutral. By gauging the sentiments, you can grasp how people feel about your content, products, or services.

For instance, if your latest campaign triggers a wave of positive comments and emojis, you're likely on the right track. On the flip side, a surge in negative sentiments might signal areas for improvement.

By incorporating sentiment analysis into your social media strategy, you gain valuable insights into the emotional resonance of your content. This not only aids in shaping future campaigns but also allows for real-time adjustments to ensure your brand stays on the sunny side of sentiment. So, keep an eye on those emoticons and comments – they're more than just digital expressions; they're your key to understanding the heartbeat of your audience.

Audience demographics

When it comes to rocking your social media game, knowing your audience is like having a secret weapon. Audience demographics, a fancy term for the who's who of your followers, is a crucial social media metric. 

It's not just about how many likes you get but also about who those likes are coming from.

Demographics tell you about the age, gender, location, and interests of your audience. Think of it as a snapshot of the people who are hanging out with you online. This information is gold because it helps you tailor your content to what your audience loves. For example, if most of your followers are young adults into fitness, posts about the latest workout trends might get more love than a deep dive into retirement planning.

Knowing your audience demographics is like having a cheat code for social media success. It lets you create content that resonates with the right crowd, making your posts more shareable, relatable, and ultimately, more successful. So, dive into those demographics and get to know the awesome folks who make up your online community!

Video Engagement:

Simply put, video engagement measures how much your audience interacts with your video content. It goes beyond views and dives into actions like likes, comments, shares, and click-through rates. Essentially, it gauges whether your audience is not just watching but actively participating in your visual storytelling.

Why does it matter?

Videos have a unique ability to convey information quickly and memorably. High video engagement indicates that your content is resonating with your audience. If viewers are commenting, sharing, or taking further actions prompted by your video, it's a sign that you've struck a chord.

Social Media Referral Traffic

Social Media Referral Traffic is like your campaign's GPS. It shows you how many people are clicking on the links you share on social media and heading over to your website. Think of it as the bridge between your social media efforts and your online presence.

By keeping an eye on this metric, you can see what's resonating with your audience. Are they more likely to click through from Facebook, Twitter, or another platform? Are they engaging with your blog posts, products, or special offers? 

Social Media Referral Traffic helps you understand where your audience is coming from and what they find most appealing, allowing you to tailor your strategy for maximum impact.

So, as you navigate the social media landscape, don't forget to check your Social Media Referral Traffic. It's your compass, guiding you toward the content and channels that are driving real results for your campaign.

Customer Lifetime Value (CLV)

Customer Lifetime Value is like having a crystal ball for your business. It predicts the total revenue a customer is expected to generate throughout their entire relationship with your brand. For social media, this means understanding how much value each follower or customer brings over time.

Why does CLV matter for social media?

Imagine having a thousand followers. Now, think about which ones are not just one-time buyers but loyal fans who keep coming back. CLV helps you identify and nurture those long-term relationships.


Tips to Boost CLV through social media

  • Engage with your audience. Respond to comments, ask questions, and make them feel like part of a community.
  • Share content that educates, entertains, or solves problems. Valuable content keeps your audience coming back for more.
  • Use your social platforms to provide special deals or promotions, encouraging repeat business.

    Boost Your Network using Social Media Metrics

    As we wrap up our exploration of social media metrics, it's clear that there's more to success than meets the eye. Beyond the vanity metrics of likes and shares, understanding and leveraging key indicators can transform your social media campaigns into powerful engines of growth. From tracking engagement to deciphering the customer journey, each metric plays a crucial role in fine-tuning your strategy and maximizing your impact.Many-a-times, it becomes difficult to handle all your social media channels simultaneously because of different platforms. TapOnn helps you to organize all your social media channels & all other information on a single platform.

    So, go ahead, apply these metrics wisely, adapt to the ever-changing social landscape, and watch as your campaigns evolve from good to great. Your audience is out there, waiting to be captivated. It's time to turn those metrics into moments that matter. 

    Happy socializing!














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